·          Podcasting is an innovative, exciting, and powerful form of communications --- a fast growing trend --- effective web-based audio and video recordings --- engaging your audience in a creative and on-going basis

 

·          Inform, educate, and motivate your audience to achieve your goals

 

·          Both audio and video podcasting services are available at your option

 

·          Experienced professional talent, production, and technical staff --- combined, more than 40 award-winning years in public and commercial television and radio

 

·          State-of-the-art digital broadcasting equipment and software --- you are provided with finished production, including tested RSS, ready for hosting on its own website

 

·          Preferred format with multiple voices / dialogues / Q & A interviews (NPR Style); other formats can also be produced to meet your needs

 

·          Significantly more cost-effective than traditional forms of advertising

 

1.       You have ownership of your podcasts with one-time payment

2.       Costs based on number of podcasts --- time, talent, and production fees

3.       Ability to track number of downloads and gauge effectiveness

4.       Control over distribution of podcasts --- available 24/7 for whatever period of time you choose --- audience has advantage of ability to download and play podcasts at their convenience

5.       Unique ability to design and facilitate both broadcast and narrowcast messages --- which  can be targeted at broad and/or narrow audiences to achieve maximum effect

6.       Added advantage of attracting more people to your website --- can utilize both push and pull communications strategies to promote podcasts

 

·          Your option to create opportunity for enhancing business intelligence with email feedback and ability, over time, to build databank on audience

 

1.       Allow listeners to provide appropriate and relevant personal information

2.       Encourage audience requests for information, services, and products; utilize surveys and feedback

3.       Solicit listener preferences and registration/sign-up for future podcasts

4.       Utilize email promotions with imbedded links to podcasts and other information on your website

 

·          Strategy for promoting and releasing podcasts over period of time to maintain interest and meet your goals --- opportunity to attract media attention